AI music similarity tech firm AIMS has named music-tech consultant Cory Sims senior director of business development.

Sims, who is based in New York City, began his career as a drummer and then tour manager for the band Bronze Radio Return. He later worked as a music promoter and concert organizer in Hartford, Connecticut before becoming a business development executive at The Harry Fox Agency in 2018. Soon after, he launched the music business consultancy group CES Associates, Inc., which helps startups and artists navigate the industry. Sims will continue to run CES independently.

AIMS is an API service that uses AI to search for and recommend music within a music catalog based on reference audio tracks. It was designed for and “trained by” music supervisors, composers and machine learning specialists.